HVAC
System replacements and planned upgrades — the $8k+ jobs where a homeowner compares two or three quotes before deciding. That's a Facebook decision, and we make sure you're one of the quotes.
Focus: replacements, not $89 tune-up chasers
Trade Social Ads · Facebook & Instagram ads · Fort Myers, FL
Your next customers are scrolling Facebook right now.
We turn Facebook and Instagram into a steady flow of quote requests for Southwest Florida home service companies — AC replacements, roof jobs, pool builds, and the other big-ticket work worth advertising. You run the crews. We fill the schedule.
The audit is a recorded video you can watch on your own time. No sales call, no obligation, no retainer pitch at the end.
Built for
HVAC
Roofing
Plumbing
Pools
Impact windows
Landscaping
Referrals are great — until they're not.
Most home service companies in Southwest Florida run on word of mouth and whatever Google sends them. It works, right up until it doesn't — and you can't turn the dial on either one.
You can't control the faucet
Referrals arrive when they arrive. A slow month is just a slow month, and there's no lever to pull when you need two more installs to keep a crew busy.
Your competitors are in their feed
While your next customer waits for a neighbor's recommendation, three of your competitors are already showing up in their Facebook feed with an offer.
Boosted posts burn cash
Hitting "boost" shows your post to whoever Facebook feels like. No homeowner targeting, no lead form, no follow-up — just spend with nothing to show for it.
One specialty: home services.
We only run ads for home service companies. That focus is the whole point — the campaigns, audiences, and offers are built for the trades, not borrowed from restaurants and realtors.
Roofing
Full replacements and storm-season demand. We target the neighborhoods and home ages where roofs are actually coming due — before the leak makes it an emergency someone else wins on Google.
Focus: replacements & storm recovery
Plumbing
Repipes, water heaters, and remodel work — the planned jobs with real margin. Burst pipes belong to Google search; the $3k repipe is won by whoever the homeowner already recognizes.
Focus: repipes, heaters, remodels
Pools
New builds and major renovations are the definition of a considered purchase — months of dreaming before anyone signs. We keep your company in front of that dream the whole time.
Focus: new builds & renovations
The rule we advertise by: emergencies go to Google — someone
with a burst pipe needs help now, not an ad. Meta wins on
planned, big-ticket purchases: replacements, remodels, and
builds. That's where every campaign we run is aimed.
How it works
Three steps, all handled by email and short recorded videos. You never have to sit through a pitch meeting to get started.
Step 01
Free video audit
We review your Facebook page, any ads you're running, and your local competitors — then record a plain-English video walking through what we'd do and why. Watch it whenever. It's yours either way.
Step 02
We build and launch
We write the ads, build the targeting, and set up the lead forms inside your ad account, under your page. You own everything — we just operate it.
Step 03
Weekly lead report
Every week you get a simple report: what was spent, what came in, and the name and phone number of every lead, timestamped. No dashboards to decode, no jargon.
What the free audit covers
Most agencies gate everything behind a sales call. We'd rather show you the work first. If the audit convinces you, we talk next steps. If it doesn't, you keep the video and the ideas.
- Your Facebook page — does it make a homeowner trust you enough to request a quote?
- Your current ads — if you're boosting or running ads now, where the money is leaking.
- Three local competitors — who's advertising in your area, what they're offering, and how often.
- The audience we'd target — homeowners, neighborhoods, and home ages matched to your best jobs.
- Your first three campaign ideas — actual ad angles and offers, not vague strategy talk.
- An honest verdict — including if Meta ads aren't the right move for your company yet.
Local, specialized, and direct.
Trade Social Ads is based in Fort Myers, and we only work with home service companies in Southwest Florida. No account managers, no offshore handoffs — the person who builds your campaigns is the person who reports your leads every week.
We started with one belief: a good HVAC, roofing, plumbing, or pool company shouldn't have to become a marketing expert to keep its crews busy. You bring the work. We bring the customers who need it done.
- Based inFort Myers, Florida
- Service areaLee, Collier & Charlotte counties
- SpecialtyHome services only — no other industries
- You ownYour page, your ad account, your leads
- First stepFree recorded video audit — no call required
Request your free audit
Tell us a little about your company. You'll get a recorded video audit back — watch it on your time, share it with whoever you want.
Audit request
Fields marked * are required. This takes about two minutes.
Your audit request is ready to send
Straight answers
What does it cost?
The audit is free. If we work together afterward, management is scoped to your trade and service area and quoted in writing before anything launches — no surprises. Your ad budget is separate and is paid by you directly to Meta, so you always see exactly where it goes.
Who owns the ad account and the leads?
You do. Campaigns run in your business portfolio, under your page, charged to your card. Every lead goes straight to you. If we ever part ways, everything stays with your company.
I don't have a business portfolio or ad account set up. Is that a problem?
No — most home service owners don't. It's a free account at business.facebook.com that holds your page and ad account in one place. We walk you through the 10-minute setup, or set it up with you step by step, before anything launches.
Do I have to get on a sales call?
No. The audit is a recorded video, and day-to-day communication runs by email and short recorded updates. If you want a call at some point, we'll schedule one — but you'll never need one to move forward.
How fast will I see leads?
Once your account is set up and a campaign is approved, ads can be live within about a week. Early on we test offers and audiences to find your real cost per lead, then put more budget behind what works.
Which areas do you cover?
Southwest Florida — primarily Lee, Collier, and Charlotte counties, including Fort Myers, Cape Coral, Naples, Bonita Springs, Estero, and Punta Gorda.